Reading response Essay Example | Topics and Well Written Essays - 500 words - 35

Reading response - Essay Example Speaking of ideological structure, she mainly focuses on feminism. In that direction, she uses the metaphor of a cyborg to urge women including feminists to transcend beyond the limitations and also as the main example to explain the power of the cyborgs. In that direction, A Cyborg Manifesto can be considered as a socialist-feminist analysis of womens condition in the contemporary and advanced technological world. At the outset itself, Haraway criticizes the established notions of feminism, particularly how feminist movements and feminists focuses mainly on identity politics. So, as above-mentioned, she suggests the feminists to overcome the limitations brought on by traditional gender roles, inflexible feminism, and identity politics. Instead, she proposes an acceptable model of cyborg or cybernetic woman, in which machine and woman combine. Under this techno-social assemblage or combination, women can transcend the polarizing binary concepts of gender. Instead of discussing it as a conceptual model, Haraway provides real-life aspects to show how this combination or cyborg is a possibility. For example, she talks about how certain technologies such as virtual avatars, sex-change medical procedures, and others can blur the tradition al markers that are used to determine gender. So, when these traditional markers of gender, particularly that of women, collapse and new fusion forms of sexuality emerges, then the above-mentioned cyborgs are a possibility. In a way, Haraway seems to have given a technological and political solution for a seemingly difficult socio-feminist issue. â€Å"We are all chimeras, theorized and fabricated hybrids of machine and organism; in short, we are cyborgs† (Haraway 291). Apart from her main focus on the women issues, Haraway also criticizes Oedipal narratives and Christian origin myths, particularly regarding the Genesis. Taking a critical stance regarding Genesis and Garden of Eden, Haraway states, â€Å"The cyborg

Business Strategy in Transport Essay Example | Topics and Well Written Essays - 1750 words

Business Strategy in Transport - Essay Example Airline industry is increasing in the present booming economy encouraging new entrants new establish their service. Modern day airline industry follows low cost strategy so as to provide an alternative to the price sensitive clients which evolved during the period of crisis during 2000 followed by 9/11 strike by terrorist and Iraq war (Cento, 2008). Therefore entering into the market, the business entrepreneur must analyze the market situation, identifying the routes to operate and airports, main business centre, reaching time, etc. In a bid to enter the airline industry, a air route from London to Brussels has identified through Heathrow airport in London and Brussels National Airport. Heathrow airport is one of world’s busiest international airports with five terminals. It is situated 32 kilometers from the London city while used by more than 68 million passengers each year. Over 100 companies operate at this airport providing service the customers flying them to over 200 destinations. The airport is connected by road and rail making it easier for the passengers make it convenient for them to choose the mode of transport they would like to reach the airport. Nearby the airport, there are three international hotels and other 20 plus hotels in the city. There are plenty of buses of National Express from London to Heathrow airport which departs every 15 to 30 minutes from 4.30 am to midnight which takes about 45 minutes to reach the place.